What’s McCall’s “The Royal Gold of Marijuana?” Ad says that “Few chances like this will ever come along in your investing lifetime…”

What have we learned about teaser ads over the past decade or so? A lot, I hope, but two lessons stand out: First, dates in teaser ads are often made up and don’t really represent meaningful “catalyst” events, they’re just a way to make you feel rushed and get you to pull out your credit […]